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"There are parts of the movie, the visual experience of the movie, that are made more complete by the music, and that has an additional emotional effect," Bakula said.įuller also predicted that the film industry's influence on music producers could continue to grow.
KENDRICK LAMAR ALBUMS SALES MOVIE
One possible reason: The movie tie-in helps create a sentimental attachment for fans to latch on to. "You could say that this is indicative of streaming bringing people back to this model that the album's become very soundtrack-centric," Fuller told CNN late last week. Along with the Black Panther album, "The Greatest Showman," which includes tracks from the musical drama, and "Fifty Shades Freed," a collection of pop songs from the erotic romance, are also performing well. Three of the top five albums on Billboard's chart this week are movie soundtracks. The success of the album and others like it could also have repercussions for the rest of the music industry, said Zach Fuller, a music analyst at MIDiA Research. Related: More than a movie, 'Black Panther' is a movement "The movie sort of brings an additional element of exposure - a little bit like if you had a no-name artist that appeared on the Grammys." "This comes with the addition of this gigantic $200 million box office opening," Bakula added. Moviegoers who are introduced to the album because of the film may discover someone like Jay Rock or Anderson. "You do have an artist who's at the absolute top of his game."īakula added that the album's success could help some of the artists who aren't as well known as Lamar and The Weeknd. "Kendrick's one of the most streamed artists out there," Bakula said. Nielsen says those three songs have been streamed a combined 132 million times. "All the Stars," "King's Dead" and "Pray for Me" are singles that were promoted heavily in the weeks before the album dropped. And only a few of the 14 tracks on "Black Panther: The Album" appear in the film. Lamar and artists like SZA and The Weeknd recorded songs that were inspired by the groundbreaking comic book superhero. Related: 'Black Panther' crushes box office records in opening weekend And the album itself is a nontraditional soundtrack that could change the music industry. The album was curated and produced by one of the most electrifying and socially significant performers in entertainment. It's already one of the biggest blockbusters in Disney's ( DIS) Marvel franchise. The film has shattered the norms of black representation in Hollywood by featuring a mostly black cast and having a black superhero. "Black Panther" has been described as not just a movie but a cultural movement. It's not a surprise that the album is doing so well. It's much bigger than just a compilation album," said David Bakula, senior vice president of analytics at Nielsen Entertainment. "This is much bigger than just a music release.